Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
stubclosedZhao, Lynch, Chen · 2010 · Journal of Consumer Research
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Zhao et al. (2010). Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis. Journal of Consumer Research. https://doi.org/10.1086/651257
- Contribution
- method critique
- Data basis
- secondary
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- full article
- Review stage
- peer reviewed
- Disciplines
- marketing, consumer-behaviour
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- closed
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