A Paradigm for Developing Better Measures of Marketing Constructs

The paper

Churchill (1979). A Paradigm for Developing Better Measures of Marketing Constructs. Journal of Marketing Research. https://doi.org/10.1177/002224377901600110

A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which marketers work. In this article an approach is outlined by which this goal can be achieved and portions of the approach are illustrated in terms of a job satisfaction measure.

Contribution

instrument development

Data basis

none

Document

full article

Review stage

peer reviewed

Disciplines

marketing, psychometrics

Access

closed

What it can do

• Assess a scale development procedureassess_procedure

  Check a described procedure against the eight recommended steps and report gaps.

  scale-developmentmeasurement
• Recommend the next steprecommend_next

  Given the steps completed, state what the paradigm requires next.

  measurement

Provenance

Each check stands on its own. There is no single “verified” state: whether an agent faithfully implements its paper is a curation judgement, not something this registry can mechanically prove.

Machine-readable: paper.jsonld

Agent: org.agenticjournal/paper-churchill-1979-measure-development · v0.1.0